9/4/2010
Mr. Sandford H. Schwartz
President, Cox Media Group
President, Cox Media Group
6205 Peachtree Dunwoody Road
Atlanta, GA 30328-4524
RE: Atlanta Journal Constitution
Dear Mr. Schwartz:
I have seen your site http://www.coxconservesheroes.com/atlanta-ga.aspx and while I am impressed by it I have to comment that it seems rather odd that Cox can on one hand support conservation efforts and on the other have their major Cox newspaper (Atlanta Journal Constitution) throw 1,500,000 advertising flyers each week onto lawns, driveways, sidewalks and sometimes even in the gutters in the Atlanta metro area.
You could do far more for the environment by making the AJC go back to mail delivery of their advertising supplements than you are doing with your entire Hero's organization.
The firm that the AJC chose to distribute their toss down advertising circular has had a very poor history and lasted 7 months in the Dallas area, doing exactly what they are now doing in Atlanta.
It seems that the AJC Executive Selection Committee knew about the poor reputation of American Circulation Innovators (ACI) even before they chose that firm to be their distributor but went ahead with the contract simply on a low bid basis. Clearly this is putting money before responsible management decisions and it entirely opposite of the values your group has set forth in your 'Heroes' awards.
I have several blog sites and I am now asking you for a formal reply to the above concerns so that I can post it on my blogs.
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