The Atlanta Journal Constitution, as a money making newspaper, is finished. All newspapers are today’s version of the dinosaur. The news delivered by any newspaper is 12 to 24 hours old. This is called ‘history’. For ‘news’ people turn on their television, radio or look at the internet. Why read about how London is burning when you can watch it in real time.

Q)  So just what keeps the AJC in business?
A)  Advertising, but NOT the advertising in the daily papers.

What black ink the AJC has comes from 2 advertising flyers that American Circulation Innovators distributes on behalf of the AJC. The ‘AJC Reach’ on Monday/Tuesday and the ‘Evening Edition’ on Thursday/Friday.

For economic reasons the AJC believes it has the right to throw

1,700,000 plastic encased advertising circulars onto the lawns, sidewalks and driveways of homeowners each week. Yes that is each WEEK. That is 84,000,000 pieces of litter in metro Atlanta each year.

The Atlanta metropolitan area (see map) spans 28 counties in north Georgia and has a total 2010 population of 5,268,860. The Atlanta Journal Constitution has an average readership Monday through Friday of only 184,000.

Two years ago these flyers went via US Mail. The AJC admits that they now use the ACI firm to distribute these in order to save money.

The AJC should either return to using the post office to deliver their advertising materials or just quietly go out of business. Their desperate attempts to stay afloat come at the high price of being the major source of litter in metro Atlanta.